Omnichannel: A single point of contact to build successful customer relationships
As organisations around the world come to terms with the biggest disruption in living memory, the fundamentals of a successful business remain intact, and one of the most important of these pillars is relationships.
A customer’s journey with a business is built on relationships. As businesses scale and adapt to hybrid working environments, they need to ensure that the relationships they build with increasingly savvy customers don’t suffer, and this requires responsiveness and agility. Businesses must use tools that provide a seamless, simple and effective customer experience. In a contact centre, which is often the primary interface with customers, journeys need to be designed to meet a need as swiftly and logically as possible.